Back to school Integrated Campaign

From start to finish, school can be a chaotic haze of lessons, conversations, and trying to figure out when to get some food. And there’s a pretty good chance that students—especially Gen Z students—are thinking about upgrading or buying new tech. It’s for that reason that we chose to treat this Back to School campaign in a way that doesn’t feel like the in-your-face marketing that this generation shuns on an hourly basis.

Our concept was directly inspired by Gen Z style and vernacular. The design is very much that of a mood board collage found in dorm rooms across America. The copy is written in a way that highlights product benefits and features, yet is approachable for this generation.

The result was an integrated creative campaign that related to a brand new audience in ways they haven’t experienced before.

CD: Tasha Frey

ADs: Miranda Woehrle, Christopher Jacques, Heidi Keller, Matt Howd, Rob Weaver, and Megan Berray

Add’l CWs: Andy Zetzman, Andrew Bowsher, Jack Brixius

Black November Youtube Takeover

The holidays are a hectic time. And for Best Buy, Black Friday isn’t their first rodeo. They know a thing or two about getting you the best deals and not just on a couple of things but thousands. So, if you want to start crossing off all those names on your list–all you’ve got to do is follow the ribbon.

CD: Kristine Baumgardner

AD: Chris Kurtz

Animation: MPC