Texaco with Techron
Texaco Pump Topper - Hilo, HI
Fill up on what fuelS you
The iconic Texaco brand helped build the culture of muscle cars and the smell of burning rubber. But as a new generation of drivers becomes more focused on where they are going, and less on how they get there, Texaco has found itself in park.
Shifting the messaging to “fill up on what fuels you”, we created a TV spot showing how your car takes you to the people and places that make you whole.
To round out the campaign we redesigned the webpage and developed radio, digital media, and point of purchase displays to ensure no matter where you drive or what your passions are, you know that Texaco will get you there.
CD: Brett Knutson
ACD: Chris Corum
AD: Brandon Pershern
Winner of 2 Silver and 2 Bronze Pins from The Minnesota Ad Fed 2022.